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MARKETING & Sales
Explore Learning is a new concept in education and as such, when we launch a centre in a different area, no one has ever heard of us before. |
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It is down to the team to raise awareness in the community through various marketing activities. Once new leads have been generated, we need to convert them into new members and retain them on a monthly basis. The team set targets to achieve lead generation through marketing initiatives, and daily face to face promotional work. |
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The team will regularly engage people on the Remote Marketing Unit (RMU) – a stand outside of the centre displaying promotional material, to encourage attendance at free Trial Sessions and increase awareness of our services. It is an invaluable activity, and it is vital individuals have the confidence and enthusiasm to effectively promote Explore at all opportunities. |
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MANAGEMENT
You will take on early responsibility for the day to day running of the centre as part of a team of three managers. |
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The team schedule weekly and monthly meetings to discuss their business targets with the overall aim to increase the level of membership and improve their retention. The management of an Explore Learning centre involves many aspects including problem solving, building and maintaining a great reputation, customer service, and ensuring a high quality of service is provided.
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The duties below ensure that teams can achieve this. Individual team members are allocated supervisory titles within the centre to ensure standards across all areas are maintained. However, everyone remains involved with all of the daily tasks, idea generation and implementation.
- Educational Content
- Tutor Recruitment, Training and Development
- Ofsted
- Health & Safety
- Finance
- IT Resolutions
- Website Management
- Centre Maintenance inc cleaning
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The role requires aptitude, initiative, confidence and ambition as well as excellent organisation skills.
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TEACHING
There are many different ways an Assistant Director will interact with children both inside and outside an Explore centre, including: |
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- Holding 'Trial Sessions' and creating learning programmes for each individual child in maths and English.
- Working with the children on a daily basis within the centre on both their individual programmes and group led sessions (11+, Succeed in Secondary, Creative Writing).
- Monitoring their progress and providing detailed feedback to their parents.
- Running school assemblies and class workshops.
- Attending PTA events and school fairs.
- Having a presence at wider community group events, such as, Brownies, Scouts, Youth Groups and Summer Playschemes.
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The teams build extremely strong bonds with both children and parents, and thus possess excellent customer service skills. |
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CENTRE PERFORMANCE
There are two key aspects to centre performance:
1. Sign Ups – The rate at which centres sign up new members.
2. Retention – Their ability to retain members. |
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As an Assistant Director you will have the opportunity to make an impact in both areas. There are a number of roles that are allocated to the team in order to ensure that success is achieved in the two key aspects of “Sign Ups” and “Retention”. These roles are outlined below. |
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Sign ups
The team has overall responsibility for ensuring the generation of new leads and creating and maintaining brand awareness in the local community. The roles below ensure that we are communicating the value of Explore Learning to potential members and their parents.
- Internal Marketing Manager
- External Marketing Manager
- School Relationship Manager
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retention
Once a child becomes a member they will stay, on average, for 14 months. This indicates that we are providing a good quality service and that both parents and children understand the value of Explore Learning. The team has overall responsibility for ensuring high retention rates by providing a quality service. The roles below ensure that we are communicating the value of Explore Learning to our current members.
- 10 Day List Manager
- Parent Conference Manager
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| WHY JOIN EXPLORE Learning? |
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At Explore Learning, you are not just a cog in the wheel but valued as a creative, bright graduate, integral to the success and development of the company. We offer you the chance to be part of an exciting, innovative, growing company with ambitious plans. As well as: |
- The chance to gain broad business experience – learning to promote, market and sell a new concept in education, and how to operate a small business.
- The opportunity to work with children to improve core skills, build confidence and develop a love of learning. Assistant Directors are responsible for creating learning programmes for each individual child, working closely with the children, monitoring their progress and providing feedback to the parents.
- The responsibility to manage a centre and your own team of Tutors.
- The opportunity to progress to Centre Director within 12 - 24 months, where you will directly supervise all staff, and have ultimate responsibility for the Centre’s development and operations, including its profitability.
- A competitive salary - £20k with £2,800 bonus potential (London weighting within the M25).
- A target based monthly bonus scheme.
- In-house training in all aspects of the role
8. Discounted corporate gym membership
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