200 Million Minutes Reading Challenge

March 11, 2019

Leading education charity, Achievement for All has launched their global 200 Million Minutes Reading Challenge and are calling on parents, schools, libraries, community groups and organisations around the world to come together to achieve this ambitious target!

Reading challenge - open books laid out

Getting children into the habit of reading in everyday life can improve communication skills and brighten future prospects, unlocking new worlds and possibilities.

Just 10 minutes of reading a day can make a huge impact on a child’s development; imagine what 200 million minutes could achieve!

Why not get involved at home. Register at 200millionminutes.org to get started! There’s a host of fun activities and resources to try at home.

Speaking about the Challenge, Achievement for All CEO, Sonia Blandford, said: “Literacy levels are one of the greatest drivers of social inequality in the UK today. Up to two in five children from socio-economic disadvantage leave primary school without achieving the expected standard of reading and, sadly, many of them go on to fall further behind in their schooling, lack self-confidence and face a future with significantly diminished opportunities.

“It is up to us to inspire a generation of lifetime readers, to ignite a love of reading among all children and young people and keep the flame alive throughout their education and long into their lives. And that is what our 200 Million Minutes Reading Challenge hopes to do!”

Following the huge success of the charity’s 100 Million Minutes Reading Challenge in March 2018, which saw more than 420,000 children and young people collectively read for 100,019,560 minutes, Achievement for All, in association with Pearson, is doubling the target to 200 Million Minutes. For the first time, the challenge is open to schools, families, libraries, community groups, businesses and organisations from across the world to help achieve this never before-reached target!

The challenge will end on Children’s Book Day, Tuesday 2nd April 2019, giving children and young people just 26 days to collectively reach this goal.

Prizes will be awarded to those who achieve the highest average number of reading minutes per child or young person and certificates will be available to the individuals who reach key reading targets throughout the reading challenge.

Lindsay Nadin, Director of Primary Learning Services at Pearson, who are providing £10,000 RRP worth of books to the Challenge winners, said: “We are delighted to be supporting the 200 Million Minutes Reading Challenge this year. At Pearson, we work with children, teachers, parents and literacy experts to develop books and resources that spark joy in reading and nurture lifelong readers. This challenge is a fantastic way to get all children and young people reading, and working together to reach an amazing goal.”

All reading counts, whether that’s books, newspapers, comics or magazines!

Every minute makes a difference so sign up and help us build a better future for children and young people across the world!

For further information on the 200 Million Minute Reading Challenge and to register your place, please visit www.200millionminutes.org

Achievement for All, the leading not-for-profit organisation that works in partnership with schools and settings to improve outcomes for all children and young people vulnerable to underachievement, hopes that through this global challenge, more children will discover a love of reading.

Reading is great for developing children’s English language and writing skills – perfect preparation for entering a 500-word story to the Explore Learning Writers’ Awards!


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